Gain an in-depth understanding of the complexities of servicing “key account” customers. Learn strategic and tactical skills and processes to effectively identify and anticipate their requirements. Become skilled at strategically managing key accounts, gaining supporters for your initiatives and influencing decision-makers, and ultimately evolving a customer-supplier relationships into a preferred sales or partnerships.
This course will help you:
Who Should Attend:
Anyone responsible for maintaining or supporting an organization’s major, national and international accounts, including key account managers, experienced salespeople, and sales managers.
A 2-day workshop.
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