Priority® Key Account Management Workshop


Create significant and interdependent supplier-customer partnerships.

Gain an in-depth understanding of the complexities of servicing “key account” customers. Learn strategic and tactical skills and processes to effectively identify and anticipate their requirements. Become skilled at strategically managing key accounts, gaining supporters for your initiatives and influencing decision-makers, and ultimately evolving a customer-supplier relationships into a preferred sales or partnerships.

This course will help you:

  • Develop key deliverables between both organizations
  • Use planning and process tools to set objectives. Develop strategies and tactics to achieve the those objectives
  • Deal effectively with various decision-makers and influencers at all levels of both organizations
  • Proactively research and develop relationship opportunities
  • Manage the process of change for your customers’ customers

Who Should Attend:

Anyone responsible for maintaining or supporting an organization’s major, national and international accounts, including key account managers, experienced salespeople, and sales managers.


A 2-day workshop.

Tools provided:

  • A Comprehensive Learning Guide
  • A Key Account Planner

Related training: